awesome as f***. yes, mark, they are.

Green Day

Despite what Mark, our intern (tea boy, errand boy, box carrier and general dogsbody) has to say on the matter. Green Day are in fact awesome as f***. So it’s fair enough that they have named their new album as such. What makes them even more awesome however, is the lovely digital campaign running alongside the album launch.

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nike truecity

Nike True City

Ok, seems i’m on a bit of an AR blitz this week (bit of a change from shoes anyway). Had to tell you about this though. Nike have just launched a new all-encompassing augmented relaity app called Nike TrueCity.

all over the place(s).

Westfield Valley Fair offer

Facebook Places hasn’t long been launched, but brands are already starting to pick up on how they might use the new Facebook check-in functions.

jimmy choo, where are you?

Jimmy Choo Foursquare

So, this is kind of old news. But, since it encapsulates what my blog is all about, and my blog didn’t exist when this happened, I figured I should at least give it a nod.