nike truecity

Nike True City

Ok, seems i’m on a bit of an AR blitz this week (bit of a change from shoes anyway). Had to tell you about this though. Nike have just launched a new all-encompassing augmented relaity app called Nike TrueCity.

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ar: hidden exhibition

MoMA AR hidden exhibition

Yesterday I gave you a bit of infor about augmented reality. As the technology grows and more people start to come up with innovative and exciting ways to use this tech, we should start to see some pretty cool stuff happening.

benetton augment your reality.

Benetton augmented reality ad

So, if you’ve purchased any one of the multitude of glossies recently, you might have spotted the latest Benetton ads featuring embedded augmented reality content.