watchitoo and wear it.

Timo Weiland on Fashism

In line with the Mashable article I posted a link to on Saturday, it seems more and more designers are climbing on board the social media train. Oh yes, woo-woo etc. Yeah, anyway…

luxury brands do it online.

Marc Jacobs live show

Ok, very, very short post for you here because I found a very interesting article on Mashable tonight that I think you should cast your eyes over about luxury fashion brands getting their online act together.

#lfw window display is top(shop).

Topshop window display

London Fashion Week started today which means we’re starting to see Oxford Street retailers get in on the act. So who else would you expect to beleading the way except Topshop?

microsoft plays tag @ LFW

Microsoft TAG

Microsoft have announced that they’ll be working with the British Fashion Council at London Fashion Week using TAG, it’s mobile barcode service, to help glittering fashionistas get the all the info they need about the weeks’ events.

fashion 2.0

Fashion 2.0 awards

Fashion 2.0 is the fashion industry’s award show honouring those innovative brands who’ve embraced social media, web, mobile – basically tech and digital – and made the most creative and effective use of it over the past year.