luxury brands do it online.

Ok, very, very short post for you here because I found a very interesting article on Mashable tonight that I think you should cast your eyes over about luxury fashion brands getting their online act together.

The article, written by Mascala Wright Lee, publisher of FashionablyMarketing.me talks about how digital technology and increasing integration with social media has changed the way luxury brands engage with their audience – and has in fact opened those brands up to the possibilites available to them by becoming less secular in who they choose to speak to.

This is particularlay evident in the number of fashion bloggers we know see on the front row, laptop (or ipad) at the ready at every fashion week event the world over.

So, please read and enjoy. Oh and a bit more background info for you, from Mashable, about the author;

Wright Lee is a retail consultant who specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing.

That is all.

(tek)

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Comments
2 Responses to “luxury brands do it online.”
  1. I AGREE FASHION HOUSES ARE VERY CLEVER IN THAT THEY REALIZED USING BLOGGERS FOR EXAMPLE WOULD BRIDGE THE GAP THEY OTHER WISE MIGHT OF MISSED OUT ON. A very clever marketing tool.

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