oreos vs. l’il wayne: facebook face-off

Hi all. Yes, I know, I haven’t blooged for a week or so. A combination of work and illness (sometimes combined) has left no time for writing digital rubbish. I’ve spent most of the last few weeks either at work or in bed. Sorry about that.

Anyway, hopefully the workload has now lessened giving me a bit more time and on that note, I had to share this story with you.

It’s on the front page of Mashable today, but I’d actually picked this up on a tech podcast I listen to net@nite. Anyway, the story is that U.S rapper (and ex-con) L’il Wayne appears to have some beef with Oreos. Not sure why.

Earlier this week Oreos, owned by Nabisco, launched a social media campaign to get into the Guinness Book of Records with the most ‘likes’ against a single post in 24 hours. Their magic number was 45,000 – which they more than hit. But, shock horror, L’il Wayne for some reason then decided he wanted the title for himself, launching a rival Facebook like-off against the cookie company.

Quite why the rapper has a problem with the best cookies in the world is a mystery. Perhaps he blames cookie addiction for leading him into a life of crime? Who knows. Either way, Oreo held the record for five short hours before it was stolen from underneath them by quite a substantial margin.

Whilst it’s true that L’il Wayne has more fans on facebook than Oreo does, his digital manager told Mashable:

Mazy Kazerooni is Lil Wayne’s digital manager. He told us yesterday that the stunt was intended to show off Lil Wayne’s social media chops. “I want people to think ‘Bieber, Gaga and Lil Wayne.’ The traffic we do is ridiculous and no one really knows,” Kazerooni said.

And Oreo didn’t come out of things too badly in the end. Everyone already loves them (they’re so tasty, how can you possibly not?) and L’il Wayne’s thievery has served to get them much more press around the campign than the would have achieved on their own.



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