upsetting the (power) balance

On checking out twitter trending topics this morning, I noticed PowerBalance was up there. Now, if you’re not into anything fitness related, you might not have heard of them – but you’ve probably seen at least one superstar sportsman (or woman), uh, sporting, shall we say, a PowerBalance wristband.

I’ve got one myself. Not that i’m saying i’m a superstar in sporting circles you understand. But I’m actually onto my second one in fact (having accidentally shredded the first one during a girlie hissy fit).  To enlighten you, PowerBalance wristbands – and many other copycat brands that have popped up – essentially claim to be the new copper bracelet. The kind of homeopathic self-help bracelet to help stabilise your inner self, balance your chi, or however else you want to describe it.

Not one to be had by a scam, I was actually sceptical about these little bits of plastic. Especially since the claim was that using NASA developed (hell yeah, NASA man!) technology, the wristbands hold a hologram which allegedly emits at a certain frequency helping to balance your core stability. To be fair, it all sounded a bit out there. As was the ridiculous ‘demo’ delivered by some sales guy at last years’ SENI event – where I did not buy one for £29.99 fortunately… But, it doesn’t do any harm and who knows if these things actually do help, so I thought why not give it a go (via the cheaper option of getting someone else to buy it for me). Can’t make things any worse, right?

Turns out that myself and all those super-athletes out there have been had. PowerBalance have been forced by Australian media to admit that there is no evidence whatsoever supporting their claims. Oops.

Here’s their statement:

In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility.

We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.

If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.

Oh well. They continue to come under attack now – and rightly so – by consumer organisations all over the world. I wonder how they’re going to turn this around then? Because i’m betting the likes of Rubens Barichello, Shaq and the London Wasps (all of whom appear on the homepage of the site advertising the little blighters) will be requesting their likeness be removed sharpish to avoid any further association with the fraudsters.

I’m keeping an eye out for lots of supportive – or the opposite – groups popping up on Facebook etc telling us how great these things are. Hmmm.

(tek)

 

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  1. […] This post was mentioned on Twitter by Karen Troop. Karen Troop said: RT @tekstyled: Morning all. First blog of 2011 – #PowerBalance are having some issues… http://wp.me/p14kNn-6x […]



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