shop Burberry SS11 on iPad.

Burberry iPad

Burberry are at it again; leading the way in the technological reviolution at the cutting edge of the fashion world. Not content with having the largest following of any UK brand on Facebook, and being the first fashion brand to stream live from the catwalk, they’re now offering an exclusive shopping concept on iPad.

According to a report this afternoon on Mashable, Burberry has invited select shoppers to view the runway show in-store via their live stream on 3x3m HD screens. Immediately after the show, staff will distribute iPads loaded up with a custom-built app that will allow the audience to browse and purchase the pieces they have just seen in the show only moments before.

Pretty cool. Aside from making fashion week a much more involving consumer experience, i’d imagine it will also go a fair way to bolstering the iPad’s reputation as the next must-have accessory in any discerning fashionista’s handbag.



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